The second round of CNET’s Big Guessing Game: Apple Edition was a wild success, and we’re moving on to the third and final round. The prize? The latest Apple Watch. The challenge? Predict what the maker of iPhones, Macs, Siri and the Apple Vision Pro will show off at the company’s biggest event of the year.

Round 3 begins today and runs until 11:59 p.m. ET on Tuesday, Sept. 1. This set of predictions focuses entirely on Apple’s biggest day of the year, the early-September launch event for the next iPhone. There’s a lot of anticipation for the first event, which will see an outing from new CEO John Ternus and the potential debut of a foldable iPhone, nicknamed the iPhone Ultra. 

Accordingly, the third round’s questions will center on all the things we don’t know. Will outgoing CEO Tim Cook join Ternus on stage? And what price will Apple set for its first foldable, should it come out? 

The initial rounds of CNET’s Big Guessing Game were plenty of fun. In Round 1, we had readers predict what would happen during Apple’s midyear WWDC conference. That threw a few curveballs everyone’s way — 96% of guessers thought that Ternus would speak, and he didn’t, leaving the stage for the outgoing Tim Cook. The biggest outlier? Only one person correctly called that the next MacOS update would be named “Golden Gate.”

Round 2 was aimed at lining up everyone’s guesses for the products coming at Apple’s annual September event. Over three quarters of readers (77%) predicted that Apple will debut its first foldable phone at the event, following plenty of rumors suggesting the same. Just over half (51%) think Apple will announce its first pair of smart glasses, though the rumor mill is much quieter on that prediction.

How many iPhones will be revealed? Will there be an Apple Watch 4 at the event? Will Ternus end his first big-time event with a “One More Thing” — and what will it be? Guess correctly and that brand-new Apple Watch could be yours.

NO PURCHASE NECESSARY to enter or win the “PCMag Big Guessing Game” Giveaway. Open to legal US residents in the 50 US states and D.C., 18+ years of age. Other restrictions apply. Begins May 19, 2026, at 12:01 p.m. ET and ends Sept. 1, 2026, at 11:59 p.m. ET. Void where prohibited. Subject to Official Rules. Sponsor: Ziff Davis, LLC.

Apple is not a sponsor of, affiliated with, or endorser of this sweepstakes. Apple Watch is a trademark of Apple Inc.

David Lumb

Managing Editor, Mobile

David Lumb is a managing editor for the mobile team, covering mobile and gaming spaces. Before CNET, he covered tech, gaming, and culture for TechRadar, Engadget, Popular Mechanics, NBC Asian America, Increment, Fast Company and others. As a true Californian, he lives for coffee, beaches and burritos. See full bio