Brazil · Events

The 29th São Paulo Boat Show closes this evening at São Paulo Expo, ending six days that turned Latin America’s biggest nautical fair into a showcase of new hulls, electric propulsion and one very famous speedboat.

More than 160 boat models and around 30 launches filled São Paulo Expo during the six days of the 29th São Paulo Boat Show. Photo: Shixart1985, CC BY 2.0

Final Day: Doors Close at 21:00

The fair opened on Thursday 24 September and closes today, Tuesday 29 September, with shorter hours for the finale: 13:00 to 21:00 instead of the 22:00 close of the past four days. São Paulo Expo sits on Rodovia dos Imigrantes, about 900 metres from Jabaquara metro station on Line 1 Blue.

Closing days at trade fairs are traditionally quieter than the weekend rush. For visitors who have postponed the trip, this afternoon and evening are the last chance to board the boats on display until the next edition.

The Week’s Launches: Bigger Boats, Electric Engines

Brazilian yard Real Powerboats used the show for a double premiere, presenting the new Real 38 Cabriolet and the Real 45 Fly, as documented by Revista Náutica during the weekend. The two models extend one of the country’s best-known sports-cruiser ranges upward in size and comfort.

Schaefer Yachts, Brazil’s flagship yacht builder, brought the project of the Schaefer 26M — at 26 metres the largest yacht the brand has ever designed. Victory Yachts and Wellcraft were among the other exhibitors drawing crowds with new applications of their hulls, from leisure to sport fishing.

On the technology side, engine maker Hidea debuted its first line of electric outboard motors at the show, a signal that electrification is reaching Brazil’s leisure marine market. Lanchas Coral arrived with a new configuration of its Coral 26 featuring joystick control, a handling aid that has spread from premium yachts to entry-level boats.

Beyond the hardware, the first speedboat ever owned by three-time Formula One champion Ayrton Senna anchored the special exhibitions. The display bridged the trade audience and the wider public that rarely walks a boat fair.

Angra dos Reis, on the Costa Verde between São Paulo and Rio, is where much of the boating on show this week is actually lived.

Why This Fair Matters Beyond Six Days

The Boat Show is the largest nautical event in Latin America, and its setting is part of the story: an inland metropolis hosting the trade fair of a coastal industry. São Paulo is where the money, the dealers and the buyers are — the boats themselves mostly end up elsewhere.

That elsewhere is Brazil’s 7,400-kilometre coastline, where leisure boating anchors a wider lifestyle economy of marinas, second homes and charter services. For the expat and second-home communities of Angra dos Reis and Ilhabela, this week effectively sets the industry’s catalogue for the coming season.

The fair also works as a barometer. When high-ticket leisure goods move, it signals confidence among the Brazilian households that drive the top of the consumer economy — and the density of premieres this week, from 26-metre yachts to electric outboards, suggests the trade went into the final quarter with appetite intact.

Practical Notes for the Final Day

Tickets are sold through Sympla, the official ticketing platform. Children under one metre in height enter free, though access to individual stands and boats remains at each exhibitor’s discretion and the responsibility of accompanying adults.

São Paulo Expo offers on-site parking off Rodovia dos Imigrantes, and traffic around the venue builds quickly at opening and closing times. Visitors using the metro can leave at Jabaquara station and cover the last stretch by bus, taxi or on foot.

What We Could Not Confirm

Final attendance and sales figures are not published on closing day; the organisers release them, if at all, after the event. Current ticket prices for the final day were not verifiable on official channels at the time of writing.

Frequently Asked Questions

When does the São Paulo Boat Show 2026 close?

The 29th edition closes today, Tuesday 29 September 2026, at São Paulo Expo on Rodovia dos Imigrantes. Final-day hours are 13:00 to 21:00.

What were the standout launches of the 2026 show?

Real Powerboats premiered the Real 38 Cabriolet and Real 45 Fly, Schaefer Yachts presented the 26-metre Schaefer 26M project, and Hidea debuted its first electric outboard line. More than 160 models and around 30 launches were on show across the six days.

Where do I buy tickets?

Tickets are sold through Sympla, the official ticketing platform. Children under one metre tall enter free.

What is the Ayrton Senna exhibit?

The fair displays the first speedboat ever owned by three-time Formula One champion Ayrton Senna, one of the special exhibitions of this edition.