Bruce Whitfield talks to Tashas CEO Natasha Sideris in our weekly podcast.

Natasha Sideris grew up running the till in her dad’s restaurant, and was studying psychology when she started a side hustle she named after herself.

Now with 45 stores in five countries, including the United Arab Emirates and Saudi Arabia, she has been fighting for survival on the dangerous fringe of the Iran war.

This is a conversation about what you actually find out about yourself when the thing you built gets taken apart by forces you never saw coming.

This series is sponsored by Discovery Bank.

Follow all the episodes here.

Editions drop on Tuesdays at 07:00.

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