The Costa Rica Convention Center (CCCR), operated by Grupo Heroica under concession from the Costa Rican Tourism Board (ICT), has achieved a major regional milestone by placing #60 in the “Best Places to Work in Latin America 2026” ranking. The list, curated by Great Place to Work, evaluates small and medium-sized organizations across the region.

This regional honor builds directly on the venue’s recent success within national borders, where it secured the #9 spot among the top ten places to work in Costa Rica.

Organizational Culture as an Operational Engine

For CCCR and Grupo Heroica, the Great Place to Work model functions as more than a badge of honor; it acts as a strategic platform for listening, measurement, and continuous improvement. In the fast-paced meetings and events industry, seamless client experiences rely heavily on strong cross-team coordination.

Within this framework, company culture is treated as a core operational capability where trust, effective communication, and a shared sense of purpose directly translate to service quality and operational consistency. Furthermore, the recognition validates the social pillar of CCCR’s overall ESG (Environmental, Social, and Governance) strategy by embedding employee well-being directly into business performance.

The Grupo Heroica Model

The recognition highlights the successful rollout of Grupo Heroica’s management model, which centers around core values of excellence, sustainability, solidarity, empathy, and integrity.

“Reaching position #60 in Latin America confirms that at Grupo Heroica we are building a culture coherent with our purpose and with how we want to operate and serve our clients. Great Place to Work is a tool that allows us to listen, learn, and continuously improve. This result is thanks to every single person on our team at the Costa Rica Convention Center.”

— Juliana López, President of Grupo Heroica

Strengthening Destination Competitiveness

Beyond internal success, high workplace standards serve as a key differentiator for Costa Rica in attracting high-complexity international events. Having a motivated, highly trained team ensures the venue can execute complex assemblies smoothly while boosting the country’s overall destination reputation.

“A destination’s competitiveness does not depend solely on its infrastructure; it also depends on the people who turn that infrastructure into memorable experiences. This recognition strengthens the Costa Rica Convention Center’s position and confirms the value of an operation that integrates excellence, well-being, and sustainability.”

— Gustavo Alvarado, Director of Tourism Competitiveness and Sustainability

Position #60 in Latin America sets a new baseline for the CCCR and Grupo Heroica as they continue to drive operational excellence, sustainability, and high-value service standards across the region.

- Advertisement -