Soon after the blockbuster movie Amaran, starring Sivakarthikeyan, hit the theatres on Deepavali, Vaageesan V.V., a city student, found himself flooded with unexpected calls. Strangely, he has no connection to the film or its cast. 

It all started with a scene that hardly lasts a couple of seconds in the film. In it, heroine Sai Pallavi tosses a crumpled piece of paper with her phone number written on it to lead actor Sivakarthikeyan. Though one of the numbers is not legible, Mr. Vaageesan says it was his number shown on the screen. This triggered spontaneous calls from strangers.